Advertising and promotions managers
May 2005 employment and annual earnings distribution, wage and salary workers
Advertising and Promotions Managers: Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Advertising, marketing, promotions, public relations, and sales managers held about 646,000 jobs in 2004. The following tabulation shows the distribution of jobs by occupational specialty:
| Sales managers | 337,000 |
| Marketing managers | 188,000 |
| Advertising and promotions managers | 64,000 |
| Public relations managers | 58,000 |
These managers were found in virtually every industry. Sales managers held almost half of the jobs; most were employed in wholesale and retail trade, and finance and insurance industries. Marketing managers held more than fourth of the jobs; the professional, scientific, and technical services industries employed almost one-third of marketing managers. About one-fourth of advertising and promotions managers worked in the professional, scientific, and technical services industries, and the, information industries, including advertising and related services, and publishing industries. Most public relations managers were employed in service-providing industries, such as professional, scientific, and technical services, finance and insurance, health care and social assistance, and educational services.
Median annual earnings in May 2004 were $63,610 for advertising and promotions managers, $87,640 for marketing managers, $84,220 sales managers, and $70,000 for public relations managers.
Median annual earnings of advertising and promotions managers in May 2004 in the advertising and related services industry were $89,570.
Median annual earnings in the industries employing the largest numbers of marketing managers in May 2004 were as follows:
| Computer systems design and related services | $107,030 |
| Management of companies and enterprises | 98,700 |
| Insurance carriers | 86,810 |
| Architectural, engineering, and related services | 83,610 |
| Depository credit intermediation | 76,450 |
Median annual earnings in the industries employing the largest numbers of sales managers in May 2004 were as follows:
| Computer systems design and related services | $119,140 |
| Wholesale electronic markets and agents and brokers | 101,930 |
| Automobile dealers | 97,460 |
| Management of companies and enterprises | 95,410 |
| Machinery, equipment, and supplies merchant wholesalers | 84,680 |
According to a National Association of Colleges and Employers survey, starting salaries for marketing majors graduating in 2005 averaged $33,873; starting salaries for advertising majors averaged $31,340.
Salary levels vary substantially, depending upon the level of managerial responsibility, length of service, education, size of firm, location, and industry. For example, manufacturing firms usually pay these managers higher salaries than do nonmanufacturing firms. For sales managers, the size of their sales territory is another important determinant of salary. Many managers earn bonuses equal to 10 percent or more of their salaries.
(from the Occupational Outlook Handbook: Advertising, Marketing, Promotions, Public Relations, and Sales Managers)
See more recent statistics for employed workers below.
May 2005 employment and annual earnings distribution, wage and salary workers
National Occupational Employment and Earnings by Industry (NAICS sector and 3-digit industry group)
| Advertising and promotions managers | |||||
| Percentile earnings distribution | |||||
| 10th | 25th | 50th | 75th | 90th | |
| Agriculture, Forestry, Fishing, and Hunting employment: 50 mean earnings: $83,920 (def) (IG) | $35,890 | $46,620 | $76,340 | $111,300 | >$145K |
| Support Activities for Agriculture and Forestry employment: 50 mean earnings: n.a. | n.a. | n.a. | n.a. | n.a. | n.a. |
| Utilities employment: 70 mean earnings: $79,370 (EC) (def) (IG) | $53,740 | $65,620 | $78,770 | $88,400 | $100,720 |
| Utilities employment: 70 mean earnings: $79,370 | $53,740 | $65,620 | $78,770 | $88,400 | $100,720 |
| Construction employment: n.a. mean earnings: $48,830 (EC) (def) (IG) | $30,780 | $35,360 | $43,150 | $52,650 | $81,300 |
| Manufacturing employment: 1,000 mean earnings: $81,480 (EC) (def) (IG) | $37,740 | $49,940 | $72,770 | $104,710 | $140,750 |
| Food Manufacturing employment: 120 mean earnings: $87,210 | $46,030 | $55,840 | $84,850 | $110,970 | $137,780 |
| Beverage and Tobacco Product Manufacturing employment: 40 mean earnings: $68,560 | $34,120 | $46,920 | $55,540 | $86,830 | $117,950 |
| Chemical Manufacturing employment: 90 mean earnings: $82,020 | $35,840 | $46,180 | $76,300 | $109,950 | $142,220 |
| Fabricated Metal Product Manufacturing employment: 70 mean earnings: $70,290 | $37,540 | $46,610 | $65,560 | $86,580 | $109,680 |
| Machinery Manufacturing employment: 90 mean earnings: $77,490 | $40,460 | $51,700 | $65,650 | $88,400 | $140,290 |
| Computer and Electronic Product Manufacturing employment: 190 mean earnings: $93,000 | $42,040 | $57,720 | $84,290 | $121,730 | >$145K |
| Electrical Equipment, Appliance, and Component Manufacturing employment: 50 mean earnings: $64,540 | $30,290 | $36,900 | $54,780 | $80,590 | $126,650 |
| Transportation Equipment Manufacturing employment: 90 mean earnings: $80,140 | $37,870 | $46,350 | $75,390 | $108,300 | $124,280 |
| Furniture and Related Product Manufacturing employment: 30 mean earnings: $66,110 | $37,010 | $41,720 | $57,800 | $84,420 | $123,510 |
| Miscellaneous Manufacturing employment: 100 mean earnings: $79,740 | $34,840 | $48,020 | $71,700 | $93,800 | $144,140 |
| Wholesale Trade employment: 3,570 mean earnings: $80,210 (EC) (def) (IG) | $37,900 | $49,530 | $68,130 | $99,970 | $142,230 |
| Merchant Wholesalers, Durable Goods employment: 610 mean earnings: $80,430 | $36,480 | $48,990 | $71,090 | $97,870 | $141,920 |
| Merchant Wholesalers, Nondurable Goods employment: 2,720 mean earnings: $81,270 | $38,330 | $50,240 | $69,030 | $101,350 | $144,230 |
| Wholesale Electronic Markets and Agents and Brokers employment: 250 mean earnings: $68,100 | $36,450 | $47,050 | $53,720 | $81,790 | $126,070 |
| Retail Trade employment: 4,090 mean earnings: $70,900 (EC) (def) (IG) | $31,440 | $39,710 | $56,310 | $87,970 | $134,670 |
| Motor Vehicle and Parts Dealers employment: 1,390 mean earnings: $76,820 | $33,190 | $41,010 | $62,550 | $96,710 | >$145K |
| Furniture and Home Furnishings Stores employment: 400 mean earnings: $62,650 | $31,130 | $37,730 | $53,030 | $77,010 | $108,930 |
| Electronics and Appliance Stores employment: 220 mean earnings: $63,820 | $30,090 | $40,510 | $52,520 | $74,430 | $105,300 |
| Building Material and Garden Equipment and Supplies Dealers employment: 370 mean earnings: $61,200 | $28,400 | $33,620 | $45,870 | $77,200 | $113,790 |
| Food and Beverage Stores employment: 80 mean earnings: $48,750 | $25,270 | $28,040 | $40,190 | $63,410 | $76,080 |
| Health and Personal Care Stores employment: 100 mean earnings: $105,310 | $56,970 | $72,110 | $90,030 | $135,240 | >$145K |
| Gasoline Stations employment: 110 mean earnings: $51,300 | $26,440 | $30,410 | $39,770 | $56,200 | $107,130 |
| Clothing and Clothing Accessories Stores employment: 410 mean earnings: $71,120 | $33,510 | $41,760 | $56,030 | $86,890 | $135,410 |
| Sporting Goods, Hobby, Book, and Music Stores employment: 290 mean earnings: $57,900 | $28,210 | $34,670 | $48,650 | $66,170 | $107,190 |
| General Merchandise Stores employment: 70 mean earnings: $75,990 | $37,900 | $45,340 | $60,420 | $85,550 | >$145K |
| Miscellaneous Store Retailers employment: 100 mean earnings: $75,330 | $32,240 | $36,350 | $67,130 | $90,620 | $145,490 |
| Nonstore Retailers employment: 540 mean earnings: $77,280 | $37,710 | $46,420 | $64,960 | $95,590 | $137,980 |
| Transportation and Warehousing employment: 180 mean earnings: $80,160 (EC) (def) (IG) | $43,340 | $55,580 | $70,030 | $90,890 | $133,760 |
| Air Transportation employment: 40 mean earnings: $65,720 | $48,260 | $51,890 | $57,740 | $79,710 | $94,190 |
| Support Activities for Transportation employment: 30 mean earnings: $75,380 | $39,500 | $50,840 | $72,910 | $85,350 | $110,350 |
| Warehousing and Storage employment: 50 mean earnings: $77,190 | $37,900 | $58,660 | $65,770 | $75,060 | >$145K |
| Information employment: 7,510 mean earnings: $84,050 (EC) (def) (IG) | $34,120 | $47,960 | $73,410 | $109,470 | >$145K |
| Publishing Industries (except Internet) employment: 3,550 mean earnings: $82,020 | $35,130 | $46,890 | $71,050 | $105,830 | >$145K |
| Motion Picture and Sound Recording Industries employment: 700 mean earnings: $98,990 | $45,610 | $62,670 | $89,110 | $128,720 | >$145K |
| Broadcasting (except Internet) employment: 2,270 mean earnings: $78,450 | $29,600 | $41,890 | $66,290 | $101,790 | >$145K |
| Internet Publishing and Broadcasting employment: 50 mean earnings: $101,900 | $47,990 | $73,650 | $87,590 | $131,830 | >$145K |
| Telecommunications employment: 500 mean earnings: $91,040 | $41,120 | $55,280 | $82,160 | $115,430 | >$145K |
| Internet Service Providers, Web Search Portals, and Data Processing Service employment: 430 mean earnings: $96,450 | $48,060 | $64,100 | $93,010 | $118,870 | >$145K |
| Finance and Insurance employment: 1,510 mean earnings: $89,090 (EC) (def) (IG) | $39,850 | $53,660 | $76,050 | $110,120 | >$145K |
| Credit Intermediation and Related Activities employment: 380 mean earnings: $82,330 | $37,680 | $44,420 | $68,340 | $105,740 | >$145K |
| Securities, Commodity Contracts, and Other Financial Investments and Related Activities employment: 320 mean earnings: $105,490 | $44,920 | $61,990 | $90,860 | $143,320 | >$145K |
| Insurance Carriers and Related Activities employment: 760 mean earnings: $85,670 | $40,460 | $55,260 | $74,890 | $104,380 | >$145K |
| Funds, Trusts, and Other Financial Vehicles employment: 40 mean earnings: $86,730 | $40,570 | $53,280 | $77,410 | $107,800 | >$145K |
| Real Estate and Rental and Leasing employment: 880 mean earnings: $76,140 (EC) (def) (IG) | $32,600 | $46,470 | $63,520 | $92,150 | $145,060 |
| Real Estate employment: 670 mean earnings: $77,060 | $32,030 | $46,470 | $64,520 | $93,950 | >$145K |
| Rental and Leasing Services employment: 150 mean earnings: $72,990 | $32,760 | $43,330 | $56,010 | $88,700 | $137,440 |
| Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) employment: 60 mean earnings: $73,480 | $42,470 | $52,640 | $67,780 | $86,050 | $114,120 |
| Professional, Scientific, and Technical Services employment: 8,890 mean earnings: $100,850 (EC) (def) (IG) | $41,310 | $59,040 | $90,380 | $133,960 | >$145K |
| Professional, Scientific, and Technical Services employment: 8,890 mean earnings: $100,850 | $41,310 | $59,040 | $90,380 | $133,960 | >$145K |
| Management of Companies and Enterprises employment: 3,570 mean earnings: $88,670 (EC) (def) (IG) | $40,170 | $53,630 | $78,640 | $112,290 | >$145K |
| Management of Companies and Enterprises employment: 3,570 mean earnings: $88,670 | $40,170 | $53,630 | $78,640 | $112,290 | >$145K |
| Administrative and Support and Waste Management and Remediation Services employment: 610 mean earnings: $78,460 (EC) (def) (IG) | $33,080 | $46,140 | $64,420 | $97,910 | >$145K |
| Administrative and Support Services employment: 600 mean earnings: $78,820 | $33,270 | $46,410 | $64,640 | $98,560 | >$145K |
| Educational Services employment: 710 mean earnings: $63,830 (EC) (def) (IG) | $27,140 | $38,200 | $57,310 | $79,350 | $110,220 |
| Educational Services employment: 710 mean earnings: $63,830 | $27,140 | $38,200 | $57,310 | $79,350 | $110,220 |
| Health Care and Social Assistance employment: 970 mean earnings: $57,210 (EC) (def) (IG) | $29,670 | $35,650 | $48,050 | $69,490 | $93,480 |
| Ambulatory Health Care Services employment: 90 mean earnings: $63,110 | $35,690 | $43,000 | $55,500 | $71,890 | $103,880 |
| Hospitals employment: 140 mean earnings: $71,600 | $37,130 | $45,700 | $63,960 | $88,470 | $112,530 |
| Nursing and Residential Care Facilities employment: 90 mean earnings: $57,790 | $31,710 | $38,080 | $50,380 | $66,140 | $95,320 |
| Social Assistance employment: 650 mean earnings: $53,190 | $28,680 | $33,510 | $44,200 | $64,570 | $87,270 |
| Arts, Entertainment, and Recreation employment: 2,180 mean earnings: $64,340 (EC) (def) (IG) | $29,380 | $36,780 | $51,540 | $75,610 | $119,570 |
| Performing Arts, Spectator Sports, and Related Industries employment: 1,060 mean earnings: $70,300 | $30,230 | $37,320 | $54,220 | $87,930 | $140,520 |
| Museums, Historical Sites, and Similar Institutions employment: 280 mean earnings: $59,700 | $31,930 | $39,320 | $52,560 | $74,300 | $92,880 |
| Amusement, Gambling, and Recreation Industries employment: 840 mean earnings: $58,380 | $27,510 | $35,260 | $48,350 | $67,700 | $104,140 |
| Accomodation and Food Service employment: 2,530 mean earnings: $56,420 (EC) (def) (IG) | $25,810 | $36,180 | $48,870 | $68,480 | $94,960 |
| Accommodation employment: 1,190 mean earnings: $63,820 | $32,180 | $42,330 | $56,300 | $77,250 | $104,820 |
| Food Services and Drinking Places employment: 1,350 mean earnings: $49,900 | $23,670 | $30,760 | $42,860 | $57,420 | $85,440 |
| Other Services (except Public Administration) employment: 2,880 mean earnings: $69,760 (EC) (def) (IG) | $34,900 | $42,710 | $58,900 | $86,560 | $125,460 |
| Personal and Laundry Services employment: n.a. mean earnings: $64,300 | $33,720 | $40,520 | $53,890 | $81,880 | $94,740 |
| Religious, Grantmaking, Civic, Professional, and Similar Organizations employment: 2,800 mean earnings: $69,870 | $34,920 | $42,740 | $58,840 | $86,730 | $125,890 |
| Federal, State, and Local Government (OES Designation) employment: 380 mean earnings: $60,480 (def) (IG) | $37,420 | $44,930 | $56,120 | $70,690 | $90,780 |
| Federal, State, and Local Government (OES Designation) employment: 380 mean earnings: $60,480 | $37,420 | $44,930 | $56,120 | $70,690 | $90,780 |
source: Occupational Employment Statistics Program; about these estimates
The (EC) links lead to data from the Economic Census from the Census Bureau.
The (def) links lead to 2002 NAICS industry definitions from the Census Bureau.
The (IG) links lead to Industry at a Glance industry profiles from the Bureau of Labor Statistics.