Advertising and promotions managers
November 2004 employment and annual earnings distribution, wage and salary workers
Advertising and Promotions Managers: Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Advertising, marketing, promotions, public relations, and sales managers held about 700,000 jobs in 2002. The following tabulation shows the distribution of jobs by occupational specialty.
| Sales managers | 343,000 |
| Marketing managers | 203,000 |
| Advertising and promotions managers | 85,000 |
| Public relations managers | 69,000 |
These managers were found in virtually every industry. Sales managers held almost half of the jobs; most were employed in manufacturing, wholesale and retail trade, and finance and insurance industries. Marketing managers held more one-fourth of the jobs; manufacturing, and professional, scientific, and technical services industries employed more than one-third of marketing managers. More than one-third of advertising and promotions managers worked in professional, scientific, and technical services, and information industries, including advertising and related services, and publishing industries. Most public relations managers were employed in services industries, such as other services (except government), professional, scientific, and technical services, finance and insurance, health care and social assistance services, and educational services.
Median annual earnings in 2002 were $57,130 for advertising and promotions managers, $78,250 for marketing managers, $75,040 for sales managers, and $60,640 for public relations managers. Earnings ranged from less than $30,310 for the lowest-paid 10 percent of advertising and promotions managers, to more than $145,600 for the highest-paid 10 percent of marketing and sales managers.
Median annual earnings advertising and promotions managers in 2002 in the advertising and related services industry were $72,630.
Median annual earnings in the industries employing the largest numbers of marketing managers in 2002 were as follows:
| Computer systems design and related services | $96,440 |
| Management of companies and enterprises | 90,750 |
| Depository credit intermediation | 65,960 |
Median annual earnings in the industries employing the largest numbers of sales managers in 2002 were as follows:
| Computer systems design and related services | $102,520 |
| Automobile dealers | 91,350 |
| Management of companies and enterprises | 87,800 |
| Insurance carriers | 80,540 |
| Traveler accommodation | 44,560 |
Median annual earnings of public relations managers in 2002 in colleges, universities, and professional schools were $55,510.
According to a National Association of Colleges and Employers survey, starting salaries for marketing majors graduating in 2003 averaged $34,038; starting salaries for advertising majors averaged $29,495.
Salary levels vary substantially, depending upon the level of managerial responsibility, length of service, education, firm size, location, and industry. For example, manufacturing firms usually pay these managers higher salaries than do nonmanufacturing firms. For sales managers, the size of their sales territory is another important determinant of salary. Many managers earn bonuses equal to 10 percent or more of their salaries.
(from the Occupational Outlook Handbook: Advertising, marketing, promotions, public relations, and sales managers)
See more recent statistics for employed workers below.
November 2004 employment and annual earnings distribution, wage and salary workers
National Occupational Employment and Earnings by Industry (NAICS sector and 3-digit industry group)
| Advertising and promotions managers | |||||
| Percentile earnings distribution | |||||
| 10th | 25th | 50th | 75th | 90th | |
| Agriculture, Forestry, Fishing, and Hunting employment: 50 mean earnings: $60,040 (def) (IG) | $30,560 | $35,520 | $52,680 | $76,140 | $98,370 |
| Support Activities for Agriculture and Forestry employment: 50 mean earnings: $60,040 | $30,560 | $35,520 | $52,680 | $76,140 | $98,370 |
| Utilities employment: 120 mean earnings: $81,160 (EC) (def) (IG) | $55,420 | $65,780 | $77,010 | $90,060 | $121,740 |
| Utilities employment: 120 mean earnings: $81,160 | $55,420 | $65,780 | $77,010 | $90,060 | $121,740 |
| Construction employment: 80 mean earnings: $69,120 (EC) (def) (IG) | $42,650 | $52,960 | $64,910 | $77,270 | $106,890 |
| Specialty Trade Contractors employment: 40 mean earnings: $70,900 | $39,850 | $45,100 | $69,340 | $86,380 | $114,960 |
| Manufacturing employment: 1,980 mean earnings: $83,880 (EC) (def) (IG) | $40,000 | $52,820 | $74,870 | $105,200 | $143,480 |
| Food Manufacturing employment: 190 mean earnings: $85,400 | $41,610 | $53,720 | $80,050 | $107,460 | $137,790 |
| Beverage and Tobacco Product Manufacturing employment: 60 mean earnings: $68,940 | $38,280 | $47,850 | $56,830 | $90,570 | $111,860 |
| Apparel Manufacturing employment: 40 mean earnings: $80,200 | $39,830 | $51,660 | $70,670 | $101,720 | $122,070 |
| Paper Manufacturing employment: 60 mean earnings: $103,160 | $53,870 | $70,150 | $92,050 | $126,980 | >$145K |
| Printing and Related Support Activities employment: 100 mean earnings: $79,070 | $32,580 | $51,780 | $66,330 | $94,420 | >$145K |
| Chemical Manufacturing employment: 230 mean earnings: $88,470 | $43,770 | $55,820 | $84,920 | $114,000 | $143,960 |
| Plastics and Rubber Products Manufacturing employment: 50 mean earnings: $77,890 | $41,000 | $55,700 | $73,580 | $93,270 | $120,370 |
| Fabricated Metal Product Manufacturing employment: 150 mean earnings: $76,080 | $34,570 | $50,350 | $70,100 | $94,470 | $121,610 |
| Machinery Manufacturing employment: 210 mean earnings: $77,970 | $40,720 | $52,130 | $68,260 | $94,130 | $136,810 |
| Computer and Electronic Product Manufacturing employment: 300 mean earnings: $97,310 | $47,300 | $64,510 | $83,830 | $123,940 | >$145K |
| Electrical Equipment, Appliance, and Component Manufacturing employment: 100 mean earnings: $77,580 | $35,320 | $47,950 | $65,010 | $94,860 | $141,330 |
| Transportation Equipment Manufacturing employment: 150 mean earnings: $73,570 | $32,920 | $42,270 | $64,090 | $101,210 | $119,550 |
| Furniture and Related Product Manufacturing employment: 70 mean earnings: $71,230 | $37,490 | $43,420 | $58,330 | $79,470 | $132,980 |
| Miscellaneous Manufacturing employment: 180 mean earnings: $88,250 | $37,500 | $53,330 | $78,460 | $110,810 | >$145K |
| Wholesale Trade employment: 3,940 mean earnings: $80,960 (EC) (def) (IG) | $36,460 | $48,800 | $68,960 | $99,980 | $145,310 |
| Merchant Wholesalers, Durable Goods employment: 1,000 mean earnings: $79,670 | $35,820 | $51,830 | $72,210 | $97,810 | $135,910 |
| Merchant Wholesalers, Nondurable Goods employment: 2,730 mean earnings: $80,950 | $37,140 | $48,160 | $68,080 | $100,190 | >$145K |
| Wholesale Electronic Markets and Agents and Brokers employment: 220 mean earnings: $87,070 | $32,960 | $43,460 | $63,400 | $116,380 | >$145K |
| Retail Trade employment: 5,030 mean earnings: $68,970 (EC) (def) (IG) | $30,880 | $39,460 | $56,400 | $86,340 | $124,930 |
| Motor Vehicle and Parts Dealers employment: 1,590 mean earnings: $75,110 | $32,600 | $42,570 | $61,950 | $92,170 | $139,060 |
| Furniture and Home Furnishings Stores employment: 410 mean earnings: $61,670 | $30,330 | $36,250 | $51,690 | $74,380 | $103,060 |
| Electronics and Appliance Stores employment: 330 mean earnings: $61,680 | $27,870 | $37,090 | $51,650 | $73,590 | $107,520 |
| Building Material and Garden Equipment and Supplies Dealers employment: 410 mean earnings: $63,910 | $29,020 | $35,580 | $47,500 | $80,100 | $121,330 |
| Food and Beverage Stores employment: 190 mean earnings: $48,420 | $25,700 | $29,790 | $41,570 | $56,330 | $82,760 |
| Health and Personal Care Stores employment: 220 mean earnings: $98,210 | $47,600 | $65,660 | $86,780 | $123,590 | >$145K |
| Gasoline Stations employment: 150 mean earnings: $53,770 | $27,320 | $35,850 | $42,360 | $64,350 | $93,100 |
| Clothing and Clothing Accessories Stores employment: 440 mean earnings: $67,560 | $32,680 | $39,610 | $55,590 | $81,430 | $120,020 |
| Sporting Goods, Hobby, Book, and Music Stores employment: 320 mean earnings: $57,020 | $26,570 | $32,590 | $45,960 | $65,990 | $108,620 |
| Miscellaneous Store Retailers employment: 170 mean earnings: $67,270 | $30,890 | $35,540 | $61,020 | $85,510 | $122,250 |
| Nonstore Retailers employment: 620 mean earnings: $72,200 | $34,950 | $43,970 | $60,810 | $92,140 | $122,950 |
| Transportation and Warehousing employment: 270 mean earnings: $71,870 (EC) (def) (IG) | $39,190 | $47,970 | $65,460 | $88,930 | $111,950 |
| Air Transportation employment: 40 mean earnings: $65,150 | $47,320 | $50,550 | $55,930 | $80,340 | $96,620 |
| Truck Transportation employment: 50 mean earnings: $67,060 | $34,750 | $45,880 | $66,500 | $80,630 | $105,310 |
| Support Activities for Transportation employment: 30 mean earnings: $72,070 | $42,040 | $49,730 | $60,810 | $82,690 | $112,860 |
| Warehousing and Storage employment: 60 mean earnings: $72,790 | $32,540 | $39,030 | $59,600 | $97,580 | $137,510 |
| Information employment: 8,930 mean earnings: $81,950 (EC) (def) (IG) | $33,580 | $46,940 | $71,030 | $105,910 | >$145K |
| Publishing Industries (except Internet) employment: 4,070 mean earnings: $77,150 | $33,720 | $45,270 | $66,520 | $95,990 | $139,510 |
| Motion Picture and Sound Recording Industries employment: 920 mean earnings: $96,370 | $42,510 | $57,130 | $78,860 | $125,940 | >$145K |
| Broadcasting (except Internet) employment: 2,460 mean earnings: $77,580 | $29,300 | $40,830 | $64,280 | $100,970 | >$145K |
| Internet Publishing and Broadcasting employment: 80 mean earnings: $93,910 | $47,910 | $68,170 | $98,920 | $118,250 | $132,930 |
| Telecommunications employment: 860 mean earnings: $93,430 | $40,940 | $56,690 | $86,280 | $119,020 | >$145K |
| Internet Service Providers, Web Search Portals, and Data Processing Service employment: 520 mean earnings: $94,050 | $49,500 | $67,380 | $94,610 | $114,420 | $136,400 |
| Finance and Insurance employment: 2,280 mean earnings: $78,350 (EC) (def) (IG) | $35,800 | $44,330 | $64,380 | $93,480 | >$145K |
| Credit Intermediation and Related Activities employment: 860 mean earnings: $63,980 | $33,020 | $39,920 | $49,220 | $74,030 | $112,040 |
| Securities, Commodity Contracts, and Other Financial Investments and Related Activities employment: 360 mean earnings: $103,390 | $40,680 | $51,730 | $83,650 | >$145K | >$145K |
| Insurance Carriers and Related Activities employment: 1,010 mean earnings: $81,560 | $38,400 | $51,430 | $71,090 | $94,910 | >$145K |
| Funds, Trusts, and Other Financial Vehicles employment: 40 mean earnings: $80,580 | $36,900 | $49,160 | $70,660 | $100,980 | $137,160 |
| Real Estate and Rental and Leasing employment: 1,260 mean earnings: $75,120 (EC) (def) (IG) | $31,040 | $42,130 | $57,950 | $85,610 | >$145K |
| Real Estate employment: 930 mean earnings: $74,660 | $29,800 | $40,810 | $59,210 | $85,200 | >$145K |
| Rental and Leasing Services employment: 260 mean earnings: $77,440 | $33,410 | $43,800 | $55,090 | $86,110 | >$145K |
| Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) employment: 60 mean earnings: $71,990 | $40,830 | $47,780 | $58,650 | $88,360 | $121,740 |
| Professional, Scientific, and Technical Services employment: 9,480 mean earnings: $100,900 (EC) (def) (IG) | $40,000 | $58,450 | $92,680 | $134,900 | >$145K |
| Professional, Scientific, and Technical Services employment: 9,480 mean earnings: $100,900 | $40,000 | $58,450 | $92,680 | $134,900 | >$145K |
| Management of Companies and Enterprises employment: 3,610 mean earnings: $87,230 (EC) (def) (IG) | $40,580 | $54,220 | $77,070 | $108,200 | >$145K |
| Management of Companies and Enterprises employment: 3,610 mean earnings: $87,230 | $40,580 | $54,220 | $77,070 | $108,200 | >$145K |
| Administrative and Support and Waste Management and Remediation Services employment: 810 mean earnings: $80,830 (EC) (def) (IG) | $36,350 | $49,510 | $68,820 | $102,120 | $144,220 |
| Administrative and Support Services employment: 800 mean earnings: $81,140 | $36,610 | $49,850 | $69,180 | $102,360 | $144,510 |
| Educational Services employment: 740 mean earnings: $66,750 (EC) (def) (IG) | $33,350 | $43,600 | $60,470 | $79,450 | $108,520 |
| Educational Services employment: 740 mean earnings: $66,750 | $33,350 | $43,600 | $60,470 | $79,450 | $108,520 |
| Health Care and Social Assistance employment: 1,770 mean earnings: $54,990 (EC) (def) (IG) | $30,170 | $39,880 | $52,340 | $61,930 | $81,550 |
| Ambulatory Health Care Services employment: 310 mean earnings: $57,180 | $29,630 | $41,240 | $54,500 | $65,940 | $86,070 |
| Hospitals employment: 220 mean earnings: $65,940 | $24,800 | $39,480 | $58,150 | $85,440 | $107,490 |
| Nursing and Residential Care Facilities employment: 200 mean earnings: $50,770 | $27,270 | $36,220 | $46,700 | $62,120 | $75,520 |
| Social Assistance employment: 1,050 mean earnings: $52,910 | $31,840 | $40,280 | $51,890 | $59,910 | $73,380 |
| Arts, Entertainment, and Recreation employment: 2,490 mean earnings: $60,220 (EC) (def) (IG) | $27,880 | $35,260 | $48,910 | $70,970 | $108,730 |
| Performing Arts, Spectator Sports, and Related Industries employment: 1,210 mean earnings: $65,870 | $28,790 | $36,150 | $52,230 | $78,260 | $124,160 |
| Museums, Historical Sites, and Similar Institutions employment: 340 mean earnings: $55,770 | $30,020 | $36,800 | $49,680 | $69,480 | $89,070 |
| Amusement, Gambling, and Recreation Industries employment: 930 mean earnings: $54,540 | $26,400 | $33,520 | $45,190 | $63,480 | $96,190 |
| Accomodation and Food Service employment: 2,610 mean earnings: $54,700 (EC) (def) (IG) | $25,580 | $34,930 | $47,070 | $67,190 | $91,670 |
| Accommodation employment: 1,270 mean earnings: $62,300 | $30,990 | $40,410 | $54,540 | $76,670 | $100,270 |
| Food Services and Drinking Places employment: 1,340 mean earnings: $47,530 | $23,150 | $29,670 | $41,580 | $55,620 | $79,910 |
| Other Services (except Public Administration) employment: 3,350 mean earnings: $67,150 (EC) (def) (IG) | $32,600 | $41,080 | $56,130 | $84,420 | $125,290 |
| Repair and Maintenance employment: 40 mean earnings: $56,590 | $31,790 | $41,070 | $56,520 | $71,690 | $90,070 |
| Personal and Laundry Services employment: 160 mean earnings: $53,700 | $30,220 | $36,840 | $46,610 | $62,680 | $91,290 |
| Religious, Grantmaking, Civic, Professional, and Similar Organizations employment: 3,150 mean earnings: $67,980 | $32,810 | $41,340 | $56,700 | $85,440 | $126,990 |
| Public Administration employment: 400 mean earnings: $59,510 (def) (IG) | $36,550 | $44,560 | $55,680 | $70,010 | $88,850 |
| Federal, State, and Local Government (OES Designation) employment: 400 mean earnings: $59,510 | $36,550 | $44,560 | $55,680 | $70,010 | $88,850 |
The (EC) links lead to data from the Economic Census from the Census Bureau.
The (def) links lead to 2002 NAICS industry definitions from the Census Bureau.
The (IG) links lead to Industry at a Glance industry profiles from the Bureau of Labor Statistics.
source: Occupational Employment Statistics Program; about these estimates