Marketing managers
November 2004 employment and annual earnings distribution, wage and salary workers
Marketing Managers: Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Advertising, marketing, promotions, public relations, and sales managers held about 700,000 jobs in 2002. The following tabulation shows the distribution of jobs by occupational specialty.
| Sales managers | 343,000 |
| Marketing managers | 203,000 |
| Advertising and promotions managers | 85,000 |
| Public relations managers | 69,000 |
These managers were found in virtually every industry. Sales managers held almost half of the jobs; most were employed in manufacturing, wholesale and retail trade, and finance and insurance industries. Marketing managers held more one-fourth of the jobs; manufacturing, and professional, scientific, and technical services industries employed more than one-third of marketing managers. More than one-third of advertising and promotions managers worked in professional, scientific, and technical services, and information industries, including advertising and related services, and publishing industries. Most public relations managers were employed in services industries, such as other services (except government), professional, scientific, and technical services, finance and insurance, health care and social assistance services, and educational services.
Median annual earnings in 2002 were $57,130 for advertising and promotions managers, $78,250 for marketing managers, $75,040 for sales managers, and $60,640 for public relations managers. Earnings ranged from less than $30,310 for the lowest-paid 10 percent of advertising and promotions managers, to more than $145,600 for the highest-paid 10 percent of marketing and sales managers.
Median annual earnings advertising and promotions managers in 2002 in the advertising and related services industry were $72,630.
Median annual earnings in the industries employing the largest numbers of marketing managers in 2002 were as follows:
| Computer systems design and related services | $96,440 |
| Management of companies and enterprises | 90,750 |
| Depository credit intermediation | 65,960 |
Median annual earnings in the industries employing the largest numbers of sales managers in 2002 were as follows:
| Computer systems design and related services | $102,520 |
| Automobile dealers | 91,350 |
| Management of companies and enterprises | 87,800 |
| Insurance carriers | 80,540 |
| Traveler accommodation | 44,560 |
Median annual earnings of public relations managers in 2002 in colleges, universities, and professional schools were $55,510.
According to a National Association of Colleges and Employers survey, starting salaries for marketing majors graduating in 2003 averaged $34,038; starting salaries for advertising majors averaged $29,495.
Salary levels vary substantially, depending upon the level of managerial responsibility, length of service, education, firm size, location, and industry. For example, manufacturing firms usually pay these managers higher salaries than do nonmanufacturing firms. For sales managers, the size of their sales territory is another important determinant of salary. Many managers earn bonuses equal to 10 percent or more of their salaries.
(from the Occupational Outlook Handbook: Advertising, marketing, promotions, public relations, and sales managers)
See more recent statistics for employed workers below.
November 2004 employment and annual earnings distribution, wage and salary workers
National Occupational Employment and Earnings by Industry (NAICS sector and 3-digit industry group)
| Marketing managers | |||||
| Percentile earnings distribution | |||||
| 10th | 25th | 50th | 75th | 90th | |
| Mining employment: 450 mean earnings: $101,730 (EC) (def) (IG) | $46,470 | $63,730 | $100,640 | $124,830 | >$145K |
| Oil and Gas Extraction employment: 360 mean earnings: $100,310 | $40,520 | $59,840 | $99,840 | $122,510 | >$145K |
| Support Activities for Mining employment: 70 mean earnings: $104,620 | $54,970 | $71,520 | $100,820 | $131,260 | >$145K |
| Utilities employment: 1,980 mean earnings: $93,170 (EC) (def) (IG) | $55,870 | $70,940 | $90,320 | $111,250 | $135,720 |
| Utilities employment: 1,980 mean earnings: $93,170 | $55,870 | $70,940 | $90,320 | $111,250 | $135,720 |
| Construction employment: 3,740 mean earnings: $85,560 (EC) (def) (IG) | $45,040 | $60,530 | $77,460 | $105,410 | $138,620 |
| Construction of Buildings employment: 2,980 mean earnings: $84,950 | $45,270 | $59,640 | $77,260 | $104,440 | $136,740 |
| Heavy and Civil Engineering Construction employment: 350 mean earnings: $97,970 | $52,920 | $69,130 | $89,640 | $127,230 | >$145K |
| Specialty Trade Contractors employment: 410 mean earnings: $79,470 | $39,090 | $59,560 | $71,270 | $94,980 | $130,370 |
| Manufacturing employment: 31,420 mean earnings: $107,990 (EC) (def) (IG) | $56,600 | $76,480 | $102,290 | $132,570 | >$145K |
| Food Manufacturing employment: 1,170 mean earnings: $105,210 | $51,640 | $74,350 | $101,380 | $129,790 | >$145K |
| Beverage and Tobacco Product Manufacturing employment: 850 mean earnings: $97,720 | $46,760 | $62,000 | $88,780 | $123,860 | >$145K |
| Textile Mills employment: 120 mean earnings: $98,160 | $52,140 | $67,530 | $86,550 | $119,160 | >$145K |
| Textile Product Mills employment: 90 mean earnings: $84,050 | $46,330 | $55,880 | $72,640 | $105,720 | $140,290 |
| Apparel Manufacturing employment: 470 mean earnings: $95,960 | $44,320 | $65,160 | $85,040 | $112,590 | >$145K |
| Leather and Allied Product Manufacturing employment: 90 mean earnings: $90,920 | $43,390 | $58,020 | $84,740 | $112,880 | >$145K |
| Wood Product Manufacturing employment: 140 mean earnings: $82,940 | $35,110 | $54,560 | $79,600 | $106,120 | $132,740 |
| Paper Manufacturing employment: 180 mean earnings: $102,810 | $49,940 | $66,970 | $93,350 | $131,000 | >$145K |
| Printing and Related Support Activities employment: 840 mean earnings: $93,620 | $47,260 | $63,140 | $87,660 | $112,900 | >$145K |
| Petroleum and Coal Products Manufacturing employment: 130 mean earnings: $113,450 | $53,230 | $76,280 | $110,600 | $142,530 | >$145K |
| Chemical Manufacturing employment: 4,200 mean earnings: $115,480 | $59,690 | $80,460 | $108,490 | $142,480 | >$145K |
| Plastics and Rubber Products Manufacturing employment: 580 mean earnings: $98,400 | $54,700 | $71,140 | $89,210 | $119,420 | >$145K |
| Nonmetallic Mineral Product Manufacturing employment: 220 mean earnings: $93,370 | $45,570 | $58,130 | $83,520 | $111,320 | >$145K |
| Primary Metal Manufacturing employment: 250 mean earnings: $99,160 | $57,090 | $75,010 | $96,130 | $119,000 | $145,580 |
| Fabricated Metal Product Manufacturing employment: 900 mean earnings: $95,260 | $57,160 | $72,730 | $90,830 | $112,930 | $141,140 |
| Machinery Manufacturing employment: 3,270 mean earnings: $95,660 | $50,740 | $67,770 | $89,800 | $115,650 | >$145K |
| Computer and Electronic Product Manufacturing employment: 11,800 mean earnings: $117,230 | $65,860 | $87,260 | $112,470 | $140,550 | >$145K |
| Electrical Equipment, Appliance, and Component Manufacturing employment: 1,580 mean earnings: $104,450 | $57,710 | $75,340 | $97,970 | $124,920 | >$145K |
| Transportation Equipment Manufacturing employment: 1,310 mean earnings: $100,410 | $59,000 | $77,040 | $98,310 | $119,300 | $144,510 |
| Furniture and Related Product Manufacturing employment: 310 mean earnings: $91,580 | $50,300 | $65,330 | $84,670 | $109,000 | $144,370 |
| Miscellaneous Manufacturing employment: 2,930 mean earnings: $101,550 | $51,690 | $67,920 | $92,390 | $126,310 | >$145K |
| Wholesale Trade employment: 10,190 mean earnings: $103,750 (EC) (def) (IG) | $51,410 | $68,720 | $96,190 | $129,050 | >$145K |
| Merchant Wholesalers, Durable Goods employment: 4,890 mean earnings: $102,340 | $54,700 | $70,340 | $94,830 | $127,930 | >$145K |
| Merchant Wholesalers, Nondurable Goods employment: 2,870 mean earnings: $100,890 | $48,060 | $64,870 | $93,810 | $126,540 | >$145K |
| Wholesale Electronic Markets and Agents and Brokers employment: 2,430 mean earnings: $109,970 | $50,300 | $70,080 | $100,780 | $138,210 | >$145K |
| Retail Trade employment: 3,650 mean earnings: $91,210 (EC) (def) (IG) | $40,810 | $54,090 | $75,850 | $115,550 | >$145K |
| Motor Vehicle and Parts Dealers employment: 170 mean earnings: $96,590 | $48,640 | $63,020 | $78,450 | $119,160 | >$145K |
| Furniture and Home Furnishings Stores employment: 80 mean earnings: $82,480 | $43,410 | $56,080 | $76,070 | $95,350 | $139,900 |
| Electronics and Appliance Stores employment: 630 mean earnings: $98,690 | $46,260 | $59,330 | $87,020 | $130,380 | >$145K |
| Building Material and Garden Equipment and Supplies Dealers employment: 140 mean earnings: $81,190 | $45,300 | $57,010 | $72,400 | $106,300 | $116,710 |
| Food and Beverage Stores employment: 860 mean earnings: $81,300 | $34,840 | $45,750 | $63,600 | $98,440 | >$145K |
| Health and Personal Care Stores employment: 200 mean earnings: $85,090 | $46,670 | $59,220 | $71,520 | $105,750 | $130,630 |
| Clothing and Clothing Accessories Stores employment: 150 mean earnings: $90,600 | $44,130 | $55,130 | $78,460 | $113,830 | >$145K |
| Sporting Goods, Hobby, Book, and Music Stores employment: 110 mean earnings: $75,080 | $31,880 | $42,540 | $58,440 | $91,770 | >$145K |
| General Merchandise Stores employment: 270 mean earnings: $101,040 | $49,680 | $65,980 | $84,180 | $129,100 | >$145K |
| Miscellaneous Store Retailers employment: 120 mean earnings: $93,910 | $47,960 | $58,010 | $84,580 | $110,300 | >$145K |
| Nonstore Retailers employment: 850 mean earnings: $100,210 | $42,790 | $60,220 | $84,060 | $130,690 | >$145K |
| Transportation and Warehousing employment: 5,450 mean earnings: $75,740 (EC) (def) (IG) | $50,010 | $59,070 | $67,850 | $84,690 | $114,770 |
| Air Transportation employment: 410 mean earnings: $83,310 | $47,550 | $59,050 | $79,580 | $100,770 | $121,130 |
| Rail Transportation employment: 190 mean earnings: $108,780 | $59,940 | $79,790 | $103,320 | $132,620 | >$145K |
| Water Transportation employment: 140 mean earnings: $98,960 | $43,140 | $61,150 | $91,010 | $133,510 | >$145K |
| Truck Transportation employment: 680 mean earnings: $77,780 | $42,240 | $57,740 | $74,340 | $91,700 | $115,710 |
| Pipeline Transportation employment: 200 mean earnings: $108,410 | $55,170 | $77,090 | $103,370 | $132,840 | >$145K |
| Scenic and Sightseeing Transportation employment: 40 mean earnings: $60,140 | $33,660 | $46,070 | $53,160 | $66,620 | $91,300 |
| Support Activities for Transportation employment: 290 mean earnings: $92,440 | $50,570 | $61,920 | $84,480 | $114,260 | >$145K |
| Postal Service employment: 3,090 mean earnings: $65,710 | $51,880 | $58,720 | $64,860 | $70,990 | $83,470 |
| Couriers and Messengers employment: 200 mean earnings: $89,640 | $39,910 | $55,390 | $75,390 | $116,320 | >$145K |
| Warehousing and Storage employment: 190 mean earnings: $95,010 | $53,700 | $65,280 | $84,630 | $120,630 | >$145K |
| Information employment: 15,230 mean earnings: $107,800 (EC) (def) (IG) | $52,570 | $69,550 | $99,330 | $136,770 | >$145K |
| Publishing Industries (except Internet) employment: 6,890 mean earnings: $109,480 | $52,520 | $69,970 | $101,100 | $139,580 | >$145K |
| Motion Picture and Sound Recording Industries employment: 930 mean earnings: $102,350 | $50,060 | $66,400 | $96,930 | $122,290 | >$145K |
| Broadcasting (except Internet) employment: 1,250 mean earnings: $99,370 | $43,110 | $61,370 | $90,470 | $126,920 | >$145K |
| Internet Publishing and Broadcasting employment: 360 mean earnings: $110,850 | $60,810 | $76,320 | $104,670 | $139,890 | >$145K |
| Telecommunications employment: 2,830 mean earnings: $101,590 | $53,790 | $66,930 | $94,030 | $127,770 | >$145K |
| Internet Service Providers, Web Search Portals, and Data Processing Service employment: 2,840 mean earnings: $114,740 | $55,360 | $75,600 | $104,720 | >$145K | >$145K |
| Other Information Services employment: 130 mean earnings: $114,260 | $59,130 | $78,270 | $98,860 | >$145K | >$145K |
| Finance and Insurance employment: 22,520 mean earnings: $105,080 (EC) (def) (IG) | $50,330 | $67,960 | $93,330 | $132,800 | >$145K |
| Credit Intermediation and Related Activities employment: 9,760 mean earnings: $98,740 | $45,710 | $62,780 | $88,350 | $124,130 | >$145K |
| Securities, Commodity Contracts, and Other Financial Investments and Related Activities employment: 4,720 mean earnings: $127,290 | $65,060 | $84,280 | $116,900 | >$145K | >$145K |
| Insurance Carriers and Related Activities employment: 7,650 mean earnings: $99,590 | $51,320 | $66,290 | $88,490 | $121,590 | >$145K |
| Funds, Trusts, and Other Financial Vehicles employment: 370 mean earnings: $103,590 | $54,030 | $73,220 | $95,700 | $127,570 | >$145K |
| Real Estate and Rental and Leasing employment: 3,480 mean earnings: $83,570 (EC) (def) (IG) | $37,850 | $49,050 | $73,020 | $104,920 | >$145K |
| Real Estate employment: 2,270 mean earnings: $83,450 | $37,440 | $49,810 | $74,440 | $103,600 | >$145K |
| Rental and Leasing Services employment: 880 mean earnings: $73,790 | $38,230 | $45,720 | $63,740 | $91,250 | $126,060 |
| Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) employment: 330 mean earnings: $110,270 | $44,870 | $68,270 | $103,620 | $144,800 | >$145K |
| Professional, Scientific, and Technical Services employment: 30,080 mean earnings: $107,290 (EC) (def) (IG) | $50,180 | $68,870 | $98,150 | $136,950 | >$145K |
| Professional, Scientific, and Technical Services employment: 30,080 mean earnings: $107,290 | $50,180 | $68,870 | $98,150 | $136,950 | >$145K |
| Management of Companies and Enterprises employment: 18,890 mean earnings: $109,220 (EC) (def) (IG) | $54,400 | $70,800 | $99,360 | $137,280 | >$145K |
| Management of Companies and Enterprises employment: 18,890 mean earnings: $109,220 | $54,400 | $70,800 | $99,360 | $137,280 | >$145K |
| Administrative and Support and Waste Management and Remediation Services employment: 9,610 mean earnings: $82,670 (EC) (def) (IG) | $38,060 | $51,280 | $70,760 | $104,440 | $143,940 |
| Administrative and Support Services employment: 9,440 mean earnings: $82,260 | $37,940 | $51,080 | $70,430 | $103,800 | $143,360 |
| Waste Management and Remediation Services employment: 170 mean earnings: $104,900 | $50,530 | $65,680 | $95,520 | $128,520 | >$145K |
| Educational Services employment: 2,320 mean earnings: $70,840 (EC) (def) (IG) | $37,050 | $47,090 | $63,600 | $86,690 | $115,280 |
| Educational Services employment: 2,320 mean earnings: $70,840 | $37,050 | $47,090 | $63,600 | $86,690 | $115,280 |
| Health Care and Social Assistance employment: 6,240 mean earnings: $63,810 (EC) (def) (IG) | $33,750 | $42,110 | $55,330 | $75,660 | $106,540 |
| Ambulatory Health Care Services employment: 1,320 mean earnings: $75,520 | $39,720 | $49,350 | $65,480 | $94,290 | $122,880 |
| Hospitals employment: 1,340 mean earnings: $76,350 | $42,700 | $53,050 | $69,330 | $89,870 | $119,740 |
| Nursing and Residential Care Facilities employment: 3,150 mean earnings: $54,200 | $31,520 | $37,900 | $48,170 | $62,210 | $83,650 |
| Social Assistance employment: 430 mean earnings: $59,190 | $31,630 | $38,490 | $52,640 | $66,640 | $90,230 |
| Arts, Entertainment, and Recreation employment: 2,770 mean earnings: $68,350 (EC) (def) (IG) | $32,110 | $39,670 | $57,020 | $83,290 | $122,310 |
| Performing Arts, Spectator Sports, and Related Industries employment: 1,290 mean earnings: $74,450 | $33,100 | $41,800 | $62,940 | $90,010 | $140,300 |
| Museums, Historical Sites, and Similar Institutions employment: 270 mean earnings: $67,480 | $33,500 | $41,860 | $57,040 | $80,880 | $111,700 |
| Amusement, Gambling, and Recreation Industries employment: 1,200 mean earnings: $62,000 | $30,980 | $37,780 | $52,150 | $74,100 | $108,770 |
| Accomodation and Food Service employment: 1,060 mean earnings: $89,720 (EC) (def) (IG) | $42,430 | $55,910 | $77,430 | $112,590 | >$145K |
| Accommodation employment: 950 mean earnings: $91,780 | $44,370 | $57,620 | $78,960 | $114,010 | >$145K |
| Food Services and Drinking Places employment: 120 mean earnings: $73,380 | $32,950 | $42,920 | $65,560 | $102,770 | $126,870 |
| Other Services (except Public Administration) employment: 1,790 mean earnings: $83,300 (EC) (def) (IG) | $34,130 | $46,620 | $72,510 | $108,270 | >$145K |
| Repair and Maintenance employment: 210 mean earnings: $79,610 | $28,730 | $44,320 | $67,490 | $106,540 | >$145K |
| Personal and Laundry Services employment: 210 mean earnings: $73,180 | $33,620 | $42,350 | $59,370 | $92,980 | $137,490 |
| Religious, Grantmaking, Civic, Professional, and Similar Organizations employment: 1,370 mean earnings: $85,400 | $35,220 | $48,240 | $74,770 | $109,850 | >$145K |
| Public Administration employment: 1,400 mean earnings: $74,590 (def) (IG) | $41,830 | $54,100 | $70,110 | $93,310 | $112,860 |
| Federal, State, and Local Government (OES Designation) employment: 1,400 mean earnings: $74,590 | $41,830 | $54,100 | $70,110 | $93,310 | $112,860 |
The (EC) links lead to data from the Economic Census from the Census Bureau.
The (def) links lead to 2002 NAICS industry definitions from the Census Bureau.
The (IG) links lead to Industry at a Glance industry profiles from the Bureau of Labor Statistics.
source: Occupational Employment Statistics Program; about these estimates